Modules of Capability
Skills That Will Make You a Well-Rounded Digital Marketer.
You’ll gain the knowledge, practical experience, and insights to excel and confidently speak in the digital marketing industry. In short, you’ll become a versatile digital marketer, equipped to design, implement, measure, and optimize digital marketing strategies from the ground up.
1. Digital Marketing in the Era of AI
2. Content Marketing
3. Social Media Marketing
4. SEO (Search Engine Optimization)
5. Paid Search (PPC) and Display Advertising
6. Email Marketing and Automation
7. Essential Soft Skills for Digital Marketers
8. Web Optimization, eCommerce, and Social Commerce
9. Analytics with Google Analytics 4 (GA4)
10. Digital Marketing Strategy
